Summary
I am a UX/UI and Product Designer with extensive international experience across Europe and the U.S. With a bachelor’s degree in graphic design, I bring together UX expertise, technology knowledge, and aesthetics—making me a complete designer who can balance creativity with functionality.
I specialize in Figma, AI-assisted design, and Jira workflow organization, thriving in cross-functional teams to deliver intuitive, scalable digital solutions. From mobile apps and enterprise platforms to retail design experiences that not only look great but also solve real business problems.
Experience
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Product Designer UX | 2024 – Present
• Designed end-to-end flows, mockups, and prototypes for enterprise apps.
• Partnered with PMs and teams to define user stories and organize Jira workflows.
• Introduced AI-driven prototyping practices, cutting iteration time and boosting design quality.
• Improved retail operations by supporting Zebra equipment and mobile app integrations.
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AVP UX Designer
2023 – Current
Spearheaded multiple new projects and redesigned existing applications.
We are formulating comprehensive UX strategies to harmonize the digital landscape across the bank, including acquisitions.
Ensuring every application reflects the dynamic ethos and cultural values of the institution.
We are incorporating advanced digitalization and strategic cloud integration to propel the organization into a future marked by innovation and seamless user experiences.
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Senior UX Designer
2018 - 2023
Through collaboration with multiple Lines of Business, I have designed wireframes for applications and developed high-fidelity prototypes that prioritize the best possible user experiences. Throughout the design process, I have adhered to WFRIA (Wells Fargo Rich Internet Application) guidelines and the American Disability Act (ADA) to ensure all applications are accessible to everyone. In addition to design work, I have provided guidance and supervision to developers, ensuring they follow the instructions provided and develop applications in accordance with approved prototypes and standards. To further improve the development process, I have also proposed new reusable modules and components for WFRIA to use in future application development. As part of my work, I have also redesigned existing applications to meet WFRIA and ADA standards. By doing so, I have ensured that these applications are user-friendly and accessible to all, regardless of their abilities.
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Senior Production Artist - Graphic Designer
2016 - 2017
As a member of the Creative and UX teams, I played an integral role in designing and preparing Dimensional Fund Advisers’ printed materials, such as brochures, invitations, booklets, white pages, and more. One of my key contributions was the development of visually compelling and informative data visualizations that helped bring complex information to life in a meaningful way. Beyond my work with printed materials, I also collaborated with designers to prepare materials for web pages. By combining my expertise in data visualization with the designers’ expertise in web design, we were able to create engaging and informative web pages that effectively conveyed key information to our users. Through my work with the Creative and UX teams, I have helped to ensure that all of Dimensional Fund Advisers’ materials are both visually appealing and informative, providing users with the information they need in a clear and concise manner.
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Graphic Designer
January 2016 - November 2016
As a skilled designer, I have had the opportunity to design and prepare decals for NASCAR racing cars and commercial fleets. In my work with NASCAR racing teams, I implemented a standardized set of dimensions for the decals, which resulted in significant cost savings and increased efficiency, while maintaining high-quality standards. By organizing and streamlining the design process, I was able to help racing teams to easily and quickly apply the decals to their cars, which ultimately contributed to a more effective and efficient operation. These efforts not only saved the teams time and money, but also ensured that their cars looked professional and eye-catching on the racetrack. Beyond my work with NASCAR racing teams, I have also provided high-quality decal designs for commercial fleets, helping them to stand out on the road and effectively promote their brands. Overall, my design work has contributed to more efficient operations and higher quality standards across a variety of industries, and I take pride in helping my clients achieve their goals through effective and visually compelling designs.
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Graphic, Video & UX Designer
2014 - 2016
As a skilled designer, I have produced high-quality mock-ups, layouts, and deliverables for coders, ensuring that they have the necessary guidance and tools to bring designs to life. In addition, I have provided proposal layouts and designs under tight deadlines, consistently meeting and exceeding client expectations. Throughout my career, I have established strong, trusting relationships with outside vendors, designers, and key clients, allowing me to consistently deliver high-quality work that meets their unique needs. I am recognized for my fresh and innovative ideas and applications, and take pride in staying up-to-date with the latest design trends and technologies. In addition to my work with digital designs, I have also designed and produced trade show booths, company presentations, product labels, and packaging. Through these efforts, I have helped clients to effectively promote their brands and products, while maintaining a strong visual identity and brand consistency. Overall, my skills as a designer have allowed me to consistently deliver high-quality work under tight deadlines, while establishing lasting relationships with clients and vendors. I am committed to providing fresh and innovative designs that help my clients stand out in their industries, and am always looking for new and exciting ways to push the boundaries of design.
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Senior advisor to the VP of Marketing and UX Lead Designer
2008 - 2015
As a Team Leader on the UX-UI Project for NLB Bank’s webpage redesign, my primary responsibility was to translate business requirements into wireframes that aligned with NLB Bank’s Identity Guidelines. I coordinated with coders, copywriters, designers, and bank management to ensure a seamless design process. By using the company’s resources, good planning, and applying Agile Scrum methodology, I was able to complete the project three months ahead of schedule, saving budget and delivering a high-quality product. To ensure customer engagement, I supervised the rebranding of 66 branches across Kosovo, overseeing all design and marketing phases. I collaborated with advertisement agencies, printing houses, and media buying companies to ensure that all advertising materials met NLB’s Corporate Identity Guidelines. As the Lead Designer for all advertising materials, I ensured that mock-ups met both visual and textual branding standards, resulting in a consistent and cohesive brand identity. In addition to my role on the NLB Bank project, I have extensive experience in UX and UI design, allowing me to deliver innovative designs that effectively communicate key messages and engage audiences. Overall, my expertise in project management, coordination, and design have allowed me to consistently deliver high-quality work that meets the unique needs of my clients.
Projects
European Union Funded Projects in Kosovo
Bruxelles, Belgium
Freelancer / Visual Consultant and Graphic Designer
As a Freelance Visual Consultant and Graphic Designer, I have had the opportunity to work on a diverse range of projects. I specialize in creating visually appealing designs that effectively communicate key messages and engage audiences.
One of my primary areas of expertise is in developing visual guidelines that establish a consistent and cohesive brand identity. I work closely with clients to understand their brand values and develop designs that align with their vision.
In addition to visual guidelines, I also specialize in logo design. I work with clients to understand their unique needs and create logos that effectively represent their brand identity.
For promoting materials, I design and produce a range of collateral, including brochures, flyers, and other promotional materials. I have also designed and printed manuals, booklets, and training materials for a variety of projects.
In the digital realm, I design mock-ups for web pages and create templates for PowerPoint presentations. By combining my design skills with an understanding of user experience, I am able to create digital designs that are both visually appealing and easy to use.
Overall, my expertise in visual design and branding, combined with my ability to create high-quality collateral and digital designs, has allowed me to consistently deliver results that exceed my clients’ expectations.
Education
University of Prishtina
Prishtina, Kosovo,
2005
Graphic Designer
BA/BSc in Graphic Design from University of Pristina, Faculty of Arts
ADDITIONAL INFORMATION
With a strong understanding of multimedia, marketing, advertising, and collateral print design, I am well-equipped to tackle a wide range of creative challenges. I have a proven track record of applying my skills and experience to develop effective and innovative solutions to complex design problems.
My proficiency with the Adobe Creative Suite, including Adobe CS5, allows me to bring a high level of expertise and creativity to every project I work on. In addition, I am well-versed in UX prototyping software such as Axure, Adobe Experience, iRise, Figma, and Balsamiq, which allows me to quickly and efficiently create high-quality mockups and prototypes.
Whether working on digital designs or print collateral, I am committed to delivering designs that not only look great, but also effectively communicate key messages and engage audiences. I take pride in staying up-to-date with the latest design trends and technologies, and am always looking for new and innovative ways to push the boundaries of design.
Overall, my strong understanding of multimedia, marketing, and advertising, combined with my proficiency in industry-standard design software, allows me to consistently deliver high-quality work that meets the unique needs of my clients.
Trainings
IKON reprographic specialist |Diploma of achievement
Printing, Copying, Binding, Costumer Service, preparing presentations
All Point Risk – USA at American University of Kosovo (AUK)
Professional Development Program - PDP
UX/UI Design and other Skills
Prototyping: Axure RP, iRise, Balsamiq
Web - CMS (Squarespace, WordPress, eCommerce)
Adobe (Photoshop, Illustrator, InDesign, Premiere, After Effect Encore, Dream Waver, Flash, Fireworks
Corel Draw
Microsoft office (Word, Excel, Outlook, Power Point)
ll other software related to graphic design, video editing, post-production and web design
Certificates
Philip Kotler
Kosovo Bank Associations
HTTPool
Reference letters
CBC EU Funded project, Project team-leader - Vincent Rouwmaat
Learning Station, Marketing Manager - Heidi Holquist
IKON, Site Manager - Steve Freel
YALE Security, Project Manager - Tom Harris
FVA - Charlotte Film & Video Association, Terry Bishiop - freelancer
Languages:
English
Albanian
Serbo-Croatian